News January 2021: Digital Marketing support to
help local businesses succeed online

A new company called Ordinary Media specialising in digital marketing has been established recently, founded by a Belsize Park resident, Fouad Halawi.

After spending over nine years working at some of the country’s biggest marketing and advertising agencies managing large household name brands, Fouad has now set up Ordinary Media to help businesses of all sizes navigate the world of online advertising.

Fouad has made this move to deliver success that’s individual to his clients, whether to increase traffic to client's websites, boost sales and conversions, or scale expansion and growth.

This type of professional assistance is especially crucial now more than ever, with Covid-19 having an adverse effect on local businesses and driving the need to move online.

Ordinary Media can help grow your business online through a number of ways:

• Paid search: appear on the paid listings at the top of Google & Bing, when somebody searches for keywords and phrases directly related to your business.
  
• Localised search: ensuring your local business appears on map listings (such as Google Maps) and local search (e.g. when somebody searches ‘greengrocers near me’) when someone is trying to find something specific in their local area
  
• Social media marketing: get in front of a highly targeted, highly relevant audience on Instagram, Facebook, LinkedIn, and others with strong, relevant visual creative. The company can also help build a strong organic social profile and map out your content strategy
  
• Display & video advertising: reach your audience at a large scale and drive large traffic volumes to your website through targeted creative on other websites, as well as targeted video advertising on YouTube.
  
• Media buying: buying advertising space on specific websites and online publications which are relevant to your target audience
  
• Search Engine Optimisation & Content: optimise your site with the aim of appearing on page one of the organic search engine rankings. This includes optimising your website to be highly relevant to your audience, optimised toward your target KPIs (e.g. driving users to purchase or sign up), as well as creating highly relevant content which keeps driving users back to your site
  
• Email marketing: using the power of email to nurture your customer base and stay relevant, as well as converting users in your database into customers.

The company's offering revolves entirely around its clients. It can either provide marketing consultancy, strategy planning, channel media planning & budgeting, or full-service management, strategy and planning of all your marketing platforms. The company will partner with you as if it is part of your business, and partner with many other specialists to help manage all aspects of your entire marketing strategy.

As a local agency, Ordinary Media is able to help local businesses to deliver success. No matter what it is you may need, from a free chat or consultation, all the way to a fully managed solution, please get in touch via the website, by email to Fouad, or contact Fouad directly on his personal mobile: 07590 528 083.

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